- current patients get an entry
- additional entry for referrals
- give entries at trade shows (in exchange for personal info of course)
- website on side of car (via advert wrap) to enter to win
- ad campaigns
Do the math!
Assume Car cost = $15,000
Assume average revenue per patient $500 (LTV may be much higher of course)
Assume 10% of entry leads become patients
300 entries would get you to break-even on the car. A well-run campaign over the course of several months should garner many more than 300!