Create Membership to replace insurance

Notes: use familiar structure charge monthly fee and give maintenance services for free as part of membership discounts given on advanced services (i.e. 20% all advanced services) Individual & Family plans Demonstrate hypothetical savings (if you did this many visits without it or even with insurance, it would cost MORE!) Advantages: anchors the patient to […]

Raffle a new car

give entries: current patients get an entry additional entry for referrals give entries at trade shows (in exchange for personal info of course) website on side of car (via advert wrap) to enter to win ad campaigns Do the math! Assume Car cost = $15,000 Assume average revenue per patient $500 (LTV may be much […]